About VARDI — One Man Can Make a Difference

One Man Can Make a Difference

VARDI is an independent English-owned fitness and leisurewear brand founded, owned and designed by Bobbie Hardy. Built from nothing, VARDI began with one man's determination to create comfortable, good-quality clothing at affordable prices for people who train hard and enjoy everyday style.

Meet the Founder — Bobbie Hardy

I'm a proud Englishman, former British soldier, qualified personal trainer and lifelong bodybuilding enthusiast. Fitness has been part of my life for years, and I wanted to build a clothing brand that understands what gym-goers actually need. From the brand identity to the clothing range and online store, I've worked to build VARDI from the ground up.

I was raised by a strong single mother. Watching her strength, independence and determination gave me a lasting respect for strong women. That upbringing is part of why VARDI is for women as well as men — people who value confidence, resilience and being themselves.

Gym Wear and Leisurewear for Men and Women

Explore VARDI men's and women's gym wear, bodybuilding clothing, training T-shirts, vests, shorts, leggings, joggers, hoodies and everyday leisurewear. We source clothing internationally and focus on comfort, practicality, style and value. VARDI is an independent English-owned business, not a claim that every garment is made in Britain.

VARDI PT — Training Beyond the Clothing

VARDI is more than gym wear. Through VARDI PT, I help men and women work towards their fitness goals with personal training guidance, online coaching, nutrition guidance and support to achieve results. Whether you're training in the gym, at home or online, the aim is to build confidence, consistency and progress.

Don't Just Train. DOMINATE.

Meet Fluffycakes — My Wingman 🐾

Fluffycakes isn't just VARDI's mascot. He's my real-life cat, my companion and my wingman. When I was starting VARDI from nothing, he was there beside me, helping me find the confidence to keep going. I've also worked in a local cattery, so cats and their welfare have a special place in my life.

Did You Know? 🐾

In some religious traditions, reincarnation includes the belief that souls can return in animal form. In ancient Egypt, cats were highly respected and associated with the goddess Bastet.

Don't believe us? Google it!

So who's to say our Fluffycakes isn't carrying the spirit of bodybuilding legend Rich Piana? That's the cheeky legend behind VARDI's muscle-bound mascot.

One Man. One Cat. Nine Lives. One VARDI.

The Legend of Fluffycakes

In the playful, fictional world of VARDI, Fluffycakes is the reincarnation of legendary American bodybuilder Rich Piana, founder of 5% Nutrition. At home he's an ordinary lovable cat. But when he goes to the gym, he transforms into a muscle-bound VARDI powerhouse — and now he's on the prowl to reclaim his former 5% Nutrition empire. Wish him luck! 🐾

This mascot story is fictional. VARDI is not affiliated with Rich Piana's estate or 5% Nutrition.

One Man Can Make a Difference.